Tag Archives: 37 signals

I’ve been thinking a lot about infinite scrolling lately. We’re cooking up some interesting stuff and Viewzi and are considering implementing this behavior in a few very specific scenarios.

What is infinite scrolling? Instead of breaking content into ‘pages’, as a user nears (or scrolls to) the end of a set of content or results, more content is seamlessly loaded behind it creating one long continuous page. Humanized likes this approach because the concept of “pages” really has no semantic meaning to a person. Those numbers at the bottom of the page don’t really mean much. Second, and perhaps most important, by scrolling to the bottom of a “page” the user is essentially telling the system that they are ready for more content. Why should they have to ask for it? Continue reading →