My first project was to code everything from scratch in xhtml/css. Not only would this tidy up the code (and make it 50% lighter in places), but it allowed me to completely audit all of the site content and audit it for better search engine performance. The project was a huge success, we were able to cut most of the budget for pay per click (PPC) search terms because the site was doing so well in natural searches.
See for yourself:
My day to day work on reading glasses was mostly maintaining the product catalog. Below are designs/features that I was directly responsible for:
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My contribution to this page was displaying featured styles from both the designer and budget frames, as well as "just arrived" frames to keep the site fresh. See it before I changed it » |
Fall themed direct mail that when out to the Reading Glasses customer list. Click here to see the live landing page. |
Spring themed direct mail that when out to the Reading Glasses customer list. Click here to see the live landing page. |
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Father's day themed direct mail that when out to the Reading Glasses customer list. Click here to see the live landing page. |
I completely overhauled the checkout process by redesiging the basket page, checkout page, and payment screen. |
The "Shipping Method" section is hidden/shown dynamically using CSS layers. |
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Credit Card Payment Screen |
Proposed design for Goo Goo Eyes "coming soon" landing page |
Proposed design for Goo Goo Eyes "coming soon" landing page |
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Proposed design for Goo Goo Eyes "coming soon" landing page |